“A Writer’s Biggest Barrier to Success”
“The 10 Commandments of Landing Pages that Work”
“Engage Your Followers and Reap Results”
“How to Double Your Productivity at Work”
“How to Effectively Use Twitter for Authors”

These blog titles are among the 723 unread blog post in my Google reader account- all from different blogs. They’re all “how-to” post and they all promise you success if you follow their methods, follow their rules.

There are rules everywhere in the writing world. Rules for blogging. Rules for social media. Rules for marketing. Rules for publishing.

To become a successful blogger the rules say there are a number of “musts” in order to make it. From blogging every day to guest posting to tweeting every hour, the list of rules goes on and on. “Just follow these 7 steps and you will succeed,” they claim.

Really?

When I look at the blogs I follow (and I follow over 50), the experts seem to be the ones I read the least. The ones I read the most are the ones breaking all the rules.

All of it makes me reluctant to follow the experts and do what they say.

I love learning and I love understanding new things, but I don’t like feeling like I have to jump through hoops to get people to read my blog. It’s a struggle I’m still figuring out. I keep reminding myself that I don’t have to do what they say. I was born a rule follower but I’m a work in progress.

I don’t write to have a blog, I have a blog so that I can write. 

I don’t ever want to manipulate. I don’t want to make unrealistic promises.  I don’t even want money for it. I feel enough pressure as it is. I don’t want the rules to dictate what I write or become so focused on them that I lose sight of why I’m blogging in the first place.

I blog for one reason: to share what I’m learning and inspires others. I don’t care about the number of clicks I get as much as I care about how readers respond. Those things are always measurable with Google Analytics.

If a mom treats her husband better because of something I wrote, then I’ve succeeded.
If a dad cares for his daughters in a God honoring way because of a story I shared, that’s success.
If someone understands more of who Christ is because of my life, I’ve accomplished my purpose in it.

I would much rather impact a few deeply then the masses superficially.

That’s just where I’m at in this crazy world of blogging.